This is the number that wrecks more trade businesses than any other, because everyone guesses it and everyone guesses high. You're on the clock fifty hours. You invoice for far fewer. The gap is where your rate really comes from.
Think about a normal week, not your best one. If you're not sure, guess high on the unbilled rows \u2014 people always underestimate them.
This percentage is the input everyone gets wrong in every other pricing calculation, including your own. Worth keeping a copy so you stop guessing at it.
Tools 5 and 6 in the book are the unbilled hours log and the categories that go with it \u2014 tracked for two weeks rather than estimated in one sitting, which is the version that changes minds. What you find is rarely what you expected, and it's usually fixable without working harder.
The business side of a skilled trade: what to charge, which jobs pay, and what it's worth without you. Twenty-one tools.
Not out yet. The form above is how you'll hear when it is.
Because unbilled hours don't feel like work. They feel like the gaps between work \u2014 the drive, the wait at the counter, the twenty minutes on the phone with someone who never booked. You don't experience them as hours, so you don't count them as hours.
Then someone asks what percentage of your time is billable and you say eighty, because eighty feels about right for someone working as hard as you are.
Actually count it and the answer is usually between fifty and sixty-five for a one-truck operation. That's not a sign you're inefficient. It's the shape of the job. Trade work has travel built in, quoting built in, and a supply chain that doesn't deliver.
The damage isn't the hours themselves \u2014 it's what believing the wrong number does to your pricing. If you set your rate assuming forty billable hours a week and you're really billing twenty-nine, you've underpriced everything by around a third, permanently, while working flat out.
Not all unbilled time is the same. Some of it is waste you can remove, some of it is the cost of doing business and belongs in your rate, and a small amount is genuinely billable if you decide to bill it.
For a solo operator doing residential service work, sixty percent is solid and seventy is excellent. Below fifty is a signal that something specific is wrong rather than that you're just busy \u2014 usually travel, or quoting work you don't win. Larger outfits with a dedicated office person often run higher for the field staff and count the office separately.
Some of it, yes \u2014 trip charges and diagnostic fees are normal and defensible. But you'll never bill for quoting, and you'll never bill for bookkeeping. The realistic goal isn't to bill everything, it's to know your real number and price against it.
Yes, and usually not the way people expect. Your own billable percentage tends to drop, because supervising and scheduling come out of your hours. Theirs starts low and climbs. That's worth modelling before you hire rather than after.
Estimating gets you a number that's directionally useful and almost always too optimistic. Tracking for two weeks \u2014 just tallying, not timing to the minute \u2014 gets you a number you'll actually believe when it tells you something uncomfortable. Two weeks is enough.